ePublishing & Digital Publishing Training & Professional Services

In Our Clients' Words

  • [I learned] rich-media ecatalog [design].
    —Naoto, StoneRiver Company

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Typical Event Length?1/2–1 Day
Delivery?This service can be performed on-site or remotely.
Price ? $1,395-2,495 per Day*

* Complete pricing information.

The ePub­lish­ing Revolution has begun, and it is as world-changing as the Computer Revolution of the 1970s and 1980s and the Desktop Publishing Revolution of the 1980s and 1990s. Your pub­li­ca­tion, be it enterprise-level, a regional weekly, or a quar­terly prod­uct cat­a­log, needs to cap­i­tal­ize on dig­i­tal pub­lish­ing now, before your com­pe­ti­tion carves out too big a piece of the mar­ket. Designers and adver­tis­ing firms need to be ready yes­ter­day; your clients are look­ing for providers to advance their pub­li­ca­tions into the new pub­lish­ing reality.

With the Apple iPad and Amazon Kindle lead­ing the charge, fol­lowed closely by bat­tal­ions of dig­i­tal ebook read­ers and tablets from Barnes & Noble, ASUS, Samsung, BlackBerry, Motorola, Hewlett-Packard, Acer, Dell, Microsoft, and scores of oth­ers, pub­li­ca­tions are going mobile, on demand, and inter­ac­tive. Profitable mag­a­zines, news­pa­pers, books, and even cat­a­logs are no longer just lying there on the table or screen; they’re mov­ing and talk­ing and play­ing videos and mak­ing sales directly on the dig­i­tal page. Consumers of pub­li­ca­tions are no longer pas­sive read­ers but active par­tic­i­pants in their media, using their fin­gers to swipe pages, flip through gal­leries of images and videos, zoom into details, rotate 3D objects through 360-degree views, and play, pause, rewind, and fast-forward video that may have been cre­ated a month or five min­utes ago. Moreover, the con­tent of these pub­li­ca­tions is no longer nec­es­sar­ily fixed and unmutable.

Digital news­pa­pers can push to consumer’s devices seconds-old updates to sto­ries ini­tially pub­lished this morn­ing or even yes­ter­day. Digital cat­a­logs can be updated instantly to reflect sales, sell-outs, and new prod­uct addi­tions. Instead of requir­ing costly recalls and reprints, sig­nif­i­cant typos or erro­neous data in ebooks can be cor­rected instan­ta­neously, often before con­sumers even real­ize it was there. In dig­i­tal mag­a­zines a sin­gle ad slot can now be sold mul­ti­ple times instead of just once, with an array of ads rotat­ing ran­domly or sequen­tially through the space–late cre­ative can even be inserted after the dig­i­tal issue has gone to press!

The ePub­lish­ing Revolution is ablaze, but it isn’t a sin­gle giant con­fla­gra­tion. There are many dif­fer­ent devices and even more epub­lish­ing sys­tems and tech­nolo­gies burn­ing trails across the pub­lish­ing land­scape. Each tablet and ereader sup­ports dif­fer­ent file for­mats, each file for­mat boasts dif­fer­ent advan­tages and dis­ad­van­tages, and each of the dis­tinc­tively priced pub­lish­ing sys­tems works very dif­fer­ently, addresses dif­fer­ent devices, cre­ates dis­sim­i­lar file for­mats, and offers var­ied features.

Which devices does your pub­li­ca­tion need to target?

Which inter­ac­tive fea­tures do you need to include?

How much infor­ma­tion do you need to col­lect about the dis­tri­b­u­tion and use of your publication?

Which epub­lish­ing sys­tem pub­lishes to those devices, includes the required inter­ac­tiv­ity, col­lects and ana­lyzes the right about of infor­ma­tion, and does it all within budget?

Answering those ques­tions is the focus of this course.

  • You’ll be pre­sented with an up-to-the-minute view of the dig­i­tal pub­lish­ing landscape.
  • We will look at the var­i­ous tablets, eread­ers, and other devices, exam­in­ing not only their capa­bil­i­ties but their places in, and shares of, the dig­i­tal read­ing mar­ket so that you can decide which you need to pub­lish to today, which tomor­row, and which you can safely ignore.
  • We’ll exam­ine the fea­tures and lim­i­ta­tions of the var­i­ous dig­i­tal pub­li­ca­tion for­mats, not only from the per­spec­tive of inter­ac­tiv­ity but also with an eye toward their revenue-generation differences.
  • We’ll com­pare and con­trast the epub­lish­ing plat­forms and sys­tems, look­ing toward the ben­e­fits and draw­backs of each, their capa­bil­i­ties, whether they can be used to repur­pose exist­ing for-print titles to dig­i­tal pub­li­ca­tions, and the often com­pli­cated pric­ing mod­els that drive these sys­tems, from upfront fees to monthly rates, per issue fees, third-party licens­ing prices, and other costs.

Following this course you will have all the data and insight you need to decide when and how to advance your pub­li­ca­tion into the dig­i­tal pub­lish­ing real­ity of today and tomorrow.

Then, it’s time to move onto the hands-on pro­duc­tion of dig­i­tal pub­li­ca­tions.