In Our Clients' Words

  • Pariah’s insights into the future and recommendations for innovators, artists, authors, and small publishers to capture their market share was most useful…Skills I learned that I can apply to my job: how to troubleshoot file formats to submit ebooks directly into various devices, unique approaches of adding value to our books/services.
    —Fassil, Nyala Publishing

Join Our Newsletter

Get tips, tricks, and special offers monthly in our e-mail newsletter. Complete info.


Workflow Creative offers results-oriented hands-on, instructor-led cre­ative, adver­tis­ing, and mar­ket­ing soft­ware edu­ca­tion customized–every time–to your spe­cific train­ing goals, your suc­cess indi­ca­tors, your work­flow, your per­son­nel, and their learn­ing styles.


Training and con­sult­ing with Workflow Creative results in mea­sur­able results.

  • Increase Your Competitive Advantage
  • Increase Your Revenue
  • Capture New Revenue Streams
  • Reduce Your Costs
  • Be More Creative
  • Be More Productive
  • Be More Efficient
  • Integrate New Technologies
  • Enjoy Your Work
  • End Your Software and Workflow Frustrations

Fully Customized to Your Goals, Your Workflow, Your People

What sets Workflow Creative apart is the fact that every engage­ment is fully cus­tomized to you, to your spe­cific goals for the engage­ment, to your work­flow and projects, and to your per­son­nel and their learn­ing style. We sim­ply do not offer canned train­ing, which, unfor­tu­nately, is how the rest of the indus­try operates.

We begin every train­ing class or con­sult­ing engage­ment with the fol­low­ing questions:

  • Tell us about your workflow.
  • Tell us about the projects you pro­duce or want to produce.
  • What areas of your work­flow do you find frus­trat­ing, inef­fi­cient, or tedious?
  • In addi­tion to meet­ing the goals you’ve revealed by your other answers, what indi­ca­tors will mark this train­ing as a suc­cess for you?

Your answers define the edu­ca­tion you receive. Our agile instruc­tors and con­sul­tants craft cus­tom edu­ca­tion, address­ing work­flow changes inspired by the infor­ma­tion and abil­i­ties stu­dents are acquiring.

Every minute you and your team are in class is invested time that man­agers and the indi­vid­ual stu­dents must find valu­able, for which all involved must see a return on that invest­ment. Our instruc­tors take that notion to heart by cus­tomiz­ing every minute of edu­ca­tion directly to your goals, your work and work­flow, and to the indi­vid­ual con­cerns and learn­ing styles of each student.

Fun, Engaging, Focused

We make edu­ca­tion fun, but we don’t play games with the train­ing. You have a busi­ness to run, and we take that very seri­ously. We deliver edu­ca­tion and con­sult­ing ser­vices that are focused on your bot­tom line, and we do it in a fun, engag­ing man­ner. Students have a good time in our classes, learn­ing in a fun, par­tic­i­pa­tive envi­ron­ment that max­i­mizes inter­est and infor­ma­tion retention.

We Do What No Others Can

No other cre­ative soft­ware train­ing com­pany can offer the con­sis­tent qual­ity of instruc­tor tal­ent that we do.

No other cre­ative soft­ware train­ing com­pany can even approach the depth of edu­ca­tion cus­tomiza­tion we do.

No other train­ing com­pany can meet your needs like we can. (Although for some rea­son those other train­ing com­pa­nies charge more than we do. We can’t quite fig­ure that one out. If you can, we’d love to hear about it.)

Our Teaching Method Is Better

Bold claim, yes, but it’s true. Our numer­ous clients attest to it, and many of them were ini­tially “fix-it jobs,” where Workflow Creative staff was brought in after other tra­di­tional method train­ing com­pa­nies failed to meet the clients’ needs.

Why is the WC method better?

Simple: We design train­ing so that stu­dents, your staff pro­fes­sion­als, learn to solve the problem.

How do we do it?

Our train­ing is designed to best suit the audience–professionals with jobs to do. Professional learn­ers, peo­ple who have work to do, need edu­ca­tors with a high level of knowl­edge and expe­ri­ence in the soft­ware and in pro­fes­sional uses of that soft­ware, and edu­ca­tors intel­li­gent and agile enough to cus­tomize the train­ing on-the-fly to the exact goals and work­flow of the stu­dents. Our instruc­tors adapt–in the moment, while teaching–to the needs of the students.

We Keep Our Promises

We keep our promises–to our clients and to our instruc­tors. Unlike some of our com­peti­tors, we won’t tar­nish our ster­ling rep­u­ta­tion by mis­treat­ing or mak­ing mis­rep­re­sen­ta­tions to instruc­tors who work for us. Because we treat our instruc­tors well, we have happy instruc­tors. Happy instruc­tors work harder to make sure every client’s goals are exceeded.

The Best Instructors and Consultants in the Business

Yes, another bold claim–backed up by the fact that the instruc­tors and work­flow con­sul­tants we employ are nation­ally or inter­na­tion­ally rec­og­nized experts in their fields. Our instruc­tors share our phi­los­o­phy that the best instruc­tion comes from expe­ri­enced experts with the high­est rep­u­ta­tions in speak­ing and writ­ing. The resume of our com­pany founders exem­plify this philosophy.

Pariah Burke: Publishing Workflow Expert

Pariah lit­er­ally wrote the book on dig­i­tal pub­lish­ing edu­ca­tion, ePub­lish­ing with InDesign; he also wrote the accom­pa­ny­ing cur­ricu­lum and instruc­tor mate­ri­als, which are used all over the world by other train­ers and edu­ca­tors. In fact, sev­eral of Pariah’s books have become the stan­dard for edu­ca­tion in col­leges, uni­ver­si­ties, tech­ni­cal insti­tutes, and even other train­ing com­pa­nies. All of Pariah’s other soft­ware instruc­tional books are writ­ten the way he teaches–for real-world pro­fes­sion­als with jobs to do. You can find Pariah’s books on his Amazon Author page.

Pariah is a fre­quent guest lec­turer at the soft­ware industry’s largest con­fer­ences and events.

As a pub­lish­ing work­flow expert with more than 20 years’ expe­ri­ence in graphic design, adver­tis­ing, and print and elec­tronic peri­od­i­cal pub­li­ca­tions, Pariah has trained cre­ative, adver­tis­ing, and mar­ket­ing teams at some of the world’s most respected brands, includ­ing Nike, Adobe, Lockheed Martin, adver­tis­ing agen­cies for WalMart and Neiman Marcus, and numer­ous oth­ers. He has writ­ten more than 450 arti­cles and tuto­ri­als, and co-authored sev­eral Adobe Certified Expert exams (the exams Adobe admin­is­ters to cer­tify instruc­tors as mas­ters of its software).

Read more about Pariah’s qual­i­fi­ca­tions here.

And the Rest of the Best

If you think Pariah’s qual­i­fi­ca­tions are impres­sive, you should know that, when hir­ing other instruc­tors and assem­bling teams of con­sul­tants for larger engage­ments, Pariah brings in the gurus he admires.